Maggie Peake Limited

Qualitative Research

  Curriculum vitae

 

 

 

I have run my own successful qualitative research consultancy since 1996 and am a full member of the Market Research Society. I am a psychology graduate with over 20 years of market and social research experience in the private, public and voluntary sectors.

I began my career in the private sector and for ten years worked for market research agencies and client companies in London, conducting focus groups all over the UK. Here I learnt my market research skills. Working on the client side I have commissioned research projects and know that recommendations from research have to be actionable.

A common theme in all my work is communication: how organisations communicate their services, products and activities to their users, customers and personnel; how people communicate with each other in and outside of their working lives. Being independent and working closely with ordinary people I often bring a fresh perspective to organisations who can feel removed from their stakeholders.

I worked as a relationship counsellor for Relate for four years. I now work for Relate as a freelance trainer. I run training courses for local public and voluntary sector workers in counselling skills to improve their listening and communication skills. Council employees such as head teachers, teaching assistants, Human Resource personnel and social workers have attended my courses. I have also run pupils’ workshops in schools about relationships and communication.


Previous Work History

 

1993 - 1996

Associate Director, Abacus Research Ltd, Uckfield
Mainly qualitative projects for clients such as Suzuki, RNIB, Royal Sun Alliance and Crawley Borough Council.

 

1989 - 1993

Market Research Manager, Freemans Mail Order, London (turnover at the time £500M)
Responsible for commissioning all qualitative and quantitative research.  Managed four Research Executives.

 

1987 - 1989

Senior Market Research Executive, MaS Research (now part of TNS Research International, London)
Qualitative and quantitative research: mainly corporate and product/pack design.

 

1984 - 1987

Research Executive, Travel and Tourism Research, London
Qualitative and quantitative research with airlines, travel companies and tourist boards.

  Qualifications
 

2006

Group Skills for trainers for Relate/OCN
 

2005

Graduate Certificate in Couple Counselling, Relate/University of East London
  1980 - 1983 BSc Experimental Psychology, University of Sussex, Brighton

 

Copyright 2009 © Maggie Peake Limited. All rights reserved.