Eleven groups and ten face-to-face interviews with the hard to reach for a council to help develop its travel plan. This Included children in schools, older people, single parents and people who are physically or sensory impaired.

Fifty interviews (ten face-to-face and forty by telephone) with Human Resource directors and managers to test out the idea of a new tool for the development of managers.

Eight focus groups with employees in the waste management department of a council. Groups were conducted with the management team, administrative team, refuse collectors, street cleaners, union representatives and enforcement officers to look for ways of improving the service to the public.

Six focus groups with head and deputy head teachers to explore how to tailor and market products for schools.

Two focus groups and twenty face-to-face interviews with paediatricians, clinical and educational psychologists, speech and occupational therapists looking to improve the client’s corporate image and product catalogue.

Four groups of museum users and non-users (including children) to help shape a museum’s redevelopment and make it more accessible to the public.

Twenty face-to-face interviews with CEOs and CFOs of large private sector organisations in New York, New York State and the San Franciso Bay Area.

Seven focus groups with citizen panel members of a council. The groups were run with the Finance Director of the council to explore resident’s priorities and opinions on future levels of council tax.

Four focus groups with staff from a council. Employees came up with future strategies for the council to improve morale and performance.

Fifty telephone interviews with council members who were all senior Psychology professors or practioners to streamline the structure of a governing body.